What makes us

What does USP actually mean?

What does USP actually mean?

USP is the acronym for Unique Selling Proposition or Unique Selling Point. It is therefore the unique selling point of a product, service or company. It can be anything that makes your product or service unique and offers added value. It conveys the sales promise to the customer and shows them what additional benefits there are compared to competing offers.

With the help of a USP, you can show customers what differentiates you from your competitors and their products and what makes you better. This is especially important in marketing, as companies use USPs to focus on the unique value proposition of their products. They are often advertised as special features that set your product apart from the competition. USPs can therefore also be referred to as competitive advantages.

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